Description of service
This service enables users to measure traffic and engagement across their websites and mobile apps using customized reports.
Processing companies
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States
The processing company's data protection officer
Below you can find the e-mail address of the processing company's data protection officer.
[Your contact email]
Purpose of data
This list represents the purposes of data collection and processing.
Website AnalyticsUser TrackingData Analysis
Applied technologies
This list represents all technologies this service uses to collect data. Typical technologies are cookies and pixels placed in the browser.
Tracking codeCookies
Collected data
This list represents all (personal) data collected by or through the use of this service.
Device informationGeographic locationBrowser informationDevice operating systemScreen resolutionReferrer URLUser interaction dataDate and time of visitUser behaviorPages visitedOnline identifiersTruncated IP addressUser IDAd identifier
Legal basis
In the following, the required legal basis for processing data is stated.
Article 6(1)(a) of the General Data Protection Regulation (GDPR)
Place of treatment
This is the primary place where the collected data is processed. If the data is also processed in other countries, you will be informed separately.
* The European Union
Transfer to third countries
This service may forward the collected data to another country. Note that this service may transfer data to a country without the required data protection standards. Below you can find a list of the countries to which the data is transferred. You can get more information about security measures in the provider's privacy policy or by contacting the provider directly.
USASingaporeChileTaiwan
Retention period
The retention period is the time during which the collected data is stored for processing purposes. The data must be deleted as soon as it is no longer necessary for the stated processing purposes.
* The retention period depends on the type of data stored. Customers can choose how long Google Analytics retains data before it is automatically deleted. The maximum retention period is 14 months.
Click here to read the data processor's cookie policy
https://policies.google.com/technologies/cookies?hl=en
Overview of Information Storage Techniques
The service outlined here incorporates various methods for storing information on a user's device. The following section provides a detailed account of these techniques, emphasizing their role in enhancing user experience and adhering to established data protection protocols.
_ga
Used to distinguish users.
Type
cookie
Duration
2 years
_ga_
Used to persist session state.
Type
cookie
Duration
2 years
